360 Videos and equi-rectangular images are becoming more important in journalism and non fictional storytelling. In terms of immersion they are just the basic level in the world of virtual reality. The viewer can turn around but is not able to actively change his or her position within the scene. The feeling of immersion is basic compared to complex VR experiences. Nevertheless they are much easier to produce.
- The best tools for 360 video producers
- The latest 360 video camera developments
- The persons you should know and follow
360 videos are playing a bigger role in the video strategy of journalists. The NY Times has been producing its daily 360 video series since 2016 now. In Europe arte and the Guardian are forerunners in the field. Berlin based DIE WELT - owned by Axel Springer S.E. - is very active.
Within the last year producing high quality 360 videos has become far more affordable. And there are plenty of tools evolving which make immersive storytelling so much easier than before. Here are just a few developments I would like to mention.
First movers like Ricoh upgraded the Theta S camera to 4k in 2017. Samsung Gear 360 provides the same quality and is available for 250 Dollars. It is also able to stream 360 videos live directly to social media just by linking it to your smartphone. And even the prices for highest standard cameras are dropping. The cost to create gigantic 8K stereoscopic videos is down to about 6000 Dollars in 2018.
This powerful and affordable equipment for newsrooms, journalists and videographers opens up new ways of immersive storytelling.